Privacy Policy
Privacy Policy
Curious Analytics
Effective Date: May 2026
Curious Analytics (“we”, “our”, “us”) respects your privacy and is committed to protecting personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (“APPs”).
This Privacy Policy explains how we collect, use, store, disclose and protect personal information through our website, services, communications, software platforms and business operations.
By using our website or engaging our services, you agree to the terms of this Privacy Policy.
1. About Curious Analytics
Curious Analytics is an Australian-based digital marketing and AI automation agency.
Our services may include:
AI-powered customer engagement systems
automated SMS and email campaigns
lead nurturing automations
CRM integrations
database re-engagement campaigns
digital advertising
remarketing campaigns
analytics and conversion tracking
website optimisation
marketing automation
customer communication systems
reporting and consulting services.
2. What Personal Information We Collect
We may collect personal information including:
Personal and Business Information
name
business name
ABN or business registration details
email address
phone number
postal address
billing information
job title or business role
Website and Technical Information
IP address
browser type
operating system
device identifiers
website activity
pages visited
referral sources
cookies and tracking data
Marketing and Communication Information
email engagement
SMS engagement
marketing preferences
campaign interaction data
lead source information
CRM information
Client Data
Where we provide services to clients, we may process customer or lead data on behalf of those clients, including:
names
phone numbers
email addresses
communication history
customer engagement data.
We do not intentionally collect sensitive information as defined under Australian privacy law, including:
health information
biometric data
political opinions
religious beliefs
criminal records
or similar sensitive categories.
Please do not provide sensitive information to us unless specifically requested and legally required.
3. How We Collect Personal Information
We collect information:
directly from you
through our website
through contact forms
via consultations or enquiries
through cookies and tracking technologies
through advertising platforms
from CRM systems
from client-provided databases
through software integrations
through automated workflows and AI systems.
We may also collect information from third-party platforms including:
Meta (Facebook and Instagram)
TikTok
HubSpot
GoHighLevel
Mailchimp
Twilio
Stripe
Shopify
and similar marketing or communication platforms.
4. Why We Collect Personal Information
We collect and use personal information for purposes including:
providing services
operating AI automations
delivering SMS and email campaigns
client onboarding
identity verification
registering business SMS capabilities
customer support
analytics and reporting
marketing and advertising
remarketing campaigns
improving our services
security and fraud prevention
legal and compliance obligations
business administration.
We may also use information for related purposes where permitted by law.
5. AI Automation Services
Curious Analytics uses automated systems and AI-powered technologies to assist with:
customer engagement
lead follow-up
marketing automation
campaign management
communication workflows
data analysis.
These systems may process personal information as part of providing our services.
While we implement safeguards and oversight processes, automated systems may involve limited automated decision-making or message sequencing based on user interactions and campaign rules.
6. Direct Marketing Communications
We may send marketing communications via:
SMS
social media advertising
retargeting advertisements
automated communication systems.
You may opt out at any time by:
clicking unsubscribe links
replying STOP to SMS communications where applicable
contacting us directly.
We comply with the Spam Act 2003 (Cth) and applicable Australian privacy laws.
7. Cookies, Tracking and Remarketing
Our website and services may use:
cookies
Meta Pixel
Google Analytics
Google Ads tracking
remarketing technologies
conversion tracking
session tracking
behavioural analytics tools.
These technologies help us:
improve website performance
understand user behaviour
measure campaign performance
personalise advertising
deliver remarketing campaigns.
Third-party advertising providers may display Curious Analytics advertisements across websites and platforms based on previous website interactions.
Users may disable cookies through browser settings, although some functionality may be affected.
8. Disclosure of Personal Information
We may disclose personal information to:
employees
contractors
software providers
CRM platforms
cloud hosting providers
SMS delivery providers
email delivery providers
analytics providers
advertising platforms
legal or professional advisers
government authorities where required by law.
We only disclose information where reasonably necessary to provide our services or operate our business.
9. Overseas Disclosure
Some third-party providers we use may store or process data outside Australia, including in:
the United States
Singapore
the European Union
and other jurisdictions.
By using our services, you acknowledge that personal information may be transferred overseas.
We take reasonable steps to ensure overseas service providers maintain appropriate privacy and security protections.
10. Client Data Processing
Where Curious Analytics processes personal information on behalf of clients:
the client remains responsible for ensuring lawful collection and use of that information
we process information in accordance with client instructions
we implement reasonable security measures to protect client data.
Clients engaging our services may also enter into separate agreements relating to data processing, confidentiality and compliance obligations.
11. Data Security
We take reasonable steps to protect personal information from:
misuse
interference
loss
unauthorised access
disclosure
alteration.
Security measures may include:
password-protected systems
secure cloud infrastructure
multi-factor authentication
restricted staff access
encrypted platforms
software security monitoring.
Despite our efforts, no method of electronic transmission or storage is completely secure.
12. Data Retention
We retain personal information only for as long as reasonably necessary for:
business operations
legal compliance
dispute resolution
record keeping
service delivery.
When information is no longer required, we take reasonable steps to securely destroy or de-identify it.
13. Access and Correction
You may request access to personal information we hold about you and request corrections where necessary.
Requests may be made using the contact details below.
We may require identity verification before processing requests.
14. Third-Party Websites and Platforms
Our website and services may contain links to third-party websites or integrate with third-party platforms.
We are not responsible for the privacy practices of external providers or websites.
Users should review third-party privacy policies separately.
15. Complaints
If you believe we have breached Australian privacy laws or mishandled personal information, you may contact us using the details below.
We will investigate complaints and attempt to resolve them within a reasonable timeframe.
If you are not satisfied with our response, you may contact:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
Phone: 1300 363 992
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updated versions will be published on our website with a revised effective date.
17. Contact Us
Curious Analytics
Queensland, Australia
Email: [email protected]
Website: www.curiousanalytics.com.au
